New York City Mayor Mike Bloomberg today launched a campaign aimed at young girls to promote positive self-esteem over their bodies. The campaign will tell young girls that all women are beautiful just the way they are. According to The New York Times, city officials said that this ad campaign was the first of its kind ever promoted by a major U.S. city:
Mainly through bus and subway ads, the campaign aims to reach girls from about 7 to 12 years old, who are at risk of negative body images that can lead to eating disorders, drinking, acting out sexually, suicide and bullying. But unlike Mr. Bloomberg's ads to combat teenage pregnancy, smoking and soda-drinking, which are often ugly, revolting or sad, these ads are uniformly upbeat and positive.