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New Campaign Will Recruit Top College Students as Educators

A new public service campaign is aimed at recruiting high performing college students to become classroom teachers.

The campaign was created by the Department of Education along with the Advertising Council, Microsoft, State Farm Insurance, Teach for America, the nation’s two largest teachers’ unions and several other educational groups.

The New York Times article explains:

According to the Department of Education, as many as one million teachers could retire in the next four to six years. Hoping to attract young, high-achieving college graduates — particularly in science, math and engineering — the campaign, called Teach, uses video spots and radio announcements that portray teaching as creative, invigorating and meaningful, and as compelling a career as medicine, acting or engineering.

The article goes on to quote US Education Secretary Arne Duncan:

In addition to recruiting more candidates with science and math backgrounds, Mr. Duncan said, the nation’s public schools need to attract more Hispanics and blacks, particularly men, to teaching. Citing the model of several countries where students regularly score high on standardized tests, Mr. Duncan said that they pull their teaching corps from the top tenth to top third of college graduates. He said he wanted to persuade “very, very high caliber college graduates to come and work in our nation’s schools.”

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